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Hoi Tin Tong : ウィキペディア英語版
Hoi Tin Tong

Hoi Tin Tong ((中国語:海天堂)) is a chain of herbal products stores in Hong Kong. The traditional Chinese turtle jelly is their first herbal product. Today, Hoi Tin Tong has developed a wider range of products such as Chinese Herbal Gummy Series and Herbal Drink Series. Hoi Tin Tong markets their natural products as aids to fulfill customers’ health needs. The founder of Hoi Tin Tong, Mr. Ng Yiu-ming, believes that Chinese herbs can strengthen human bodies and the immune system.
== History ==
The founder, Mr. Ng Yiu-ming, established the first store of Hoi Tin Tong in 1990 on Bowring Street in Jordon.〔(【引用サイトリンク】title=Hoi Tin Tong )〕 Before setting up the first store, Ng had studied traditional Chinese medicine and herbs, then started the business, "Hoi Tin Ye Mei”, which sold wild animals and turtles. As time passed by, Ng became more experienced in this aspect and began to develop other products like Chinese Herbal Series, Cooking Sauce Series, and Chinese Herbal Gummy Series that can be found nowadays.
The idea of selling herbal turtle jelly came from Ng's mother who once weighed less than 100 pounds due to her sickness. However, her health improved gradually after taking herbal turtle gelatin for a period of time. Her appetite and diet returned to normal. She also gained back her weight to around 150 pounds.
After hearing Ng's mother's story, people wanted to try herbal turtle jelly for curing other diseases and preventing themselves from illnesses. In order to meet the demand of the herbal turtle jelly, the first store of Hoi Tin Tong was established. As only the natural and fresh ingredients could be used in herbal turtle jelly, thus the price was HK$50 a bowl. Customers eventually found its worthiness and returned to the shop for more with their friends.
Since then, Ng has opened a chain of retail stores in Hong Kong, Kowloon, New Territories, Macau and Mainland China to produce and invent a variety of new products. The market has further expanded to Taiwan and North America as well.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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